#2 How to Come Up with Great Startup Ideas? - (5ire) Vilma Mattila | Slush 2022

Find market-validated startup ideas that make a positive impact, leverage technology, education and inclusivity, and are scalable globally, featuring presentation by Vilma Mattila at Slush 2022.

Key takeaways
  • Startups should consider solving problems that citizens cannot live with, rather than just focusing on innovation.
  • Come up with ideas through mind mapping, brainstorming, and scanning trends.
  • Don’t build solutions without understanding the costs and user behavior.
  • Validate your ideas through education and polls, and be willing to pivot.
  • Startups should focus on financial inclusivity, sustainability, and education, as these sectors are crucial for the future.
  • Solving the problem of loneliness and providing a sense of connectivity can be a viable market.
  • Come up with sustainable ideas that can be scaled globally, considering different geographical regions and regulatory environments.
  • Identify the biggest challenges in your industry and come up with solutions that can help solve them.
  • Don’t overlook the importance of access to technology, education, and financial inclusivity when coming up with ideas.
  • Solving expensive problems requires a different approach and may require innovative solutions.
  • Focus on making a positive impact, not just making a profit.
  • Solving problems that are viable in the concrete future is more important than just innovating.
  • Come up with ideas that can facilitate access to education, financial ecosystem, and credit, and can facilitate communication between people.
  • Startups should consider the future vision and trajectory of their company when coming up with ideas.
  • Focus on solving problems that can be scaled globally and can make an impact.
  • Consider the behavioral and cultural differences when expanding your business to different geographies.
  • Don’t overlook the importance of providing identity solutions, especially in emerging markets.
  • Focus on solving problems that can make a significant difference in people’s lives, rather than just making a profit.
  • When coming up with ideas, consider the needs of people under the age of 30, who are more likely to be more open to innovation.