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Basel Alebdi & Nouf Alroqi- Data-Driven F&B Delivery: Jahez as a Leading Example| PyData Global 2023
Discover how Jahez, Saudi Arabia's leading food delivery platform, leverages Python, NLP & ML to optimize search, predict cuisines & analyze customer behavior for better delivery experiences.
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Jahez is a major food delivery platform in Saudi Arabia expanding internationally, with 600,000+ daily active customers and 25,000+ restaurant branches
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The platform’s Data & AI department, established 1.5 years ago, has created products that generate 15% of total orders and 20% of revenue from newly joined restaurants
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Search functionality accounts for 55% of Jahez’s orders, making it a critical feature for the platform
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The company uses NLP and machine learning to:
- Predict restaurant cuisines automatically
- Identify missed business opportunities through search analysis
- Correct spelling mistakes and match similar queries
- Handle multi-language (Arabic-English) search capabilities
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Customer behavior analysis shows that users leveraging data-driven features experience a 26% decrease in average order cycle time
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Platform generates extensive operational data, with drivers covering 450 million kilometers (equivalent to 1000 moon trips)
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Restaurant insights platform provides merchants with:
- Customer base analytics
- Operational performance metrics
- Menu optimization suggestions
- Basket analysis
- Item preparation timing data
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Search query analysis includes:
- Substring matching
- Levenshtein distance calculations
- Session-based grouping
- Multi-language name matching
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System supports multiple cuisine classifications per restaurant to handle establishments serving different types of food
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Data-driven approach has led to hundreds of new restaurant partnerships within two months of implementation