Condé Nast CEO Roger Lynch | Full interview | Code Media 2019

Interviews and takeaways from Condé Nast CEO Roger Lynch

• Condé Nast is the largest premium publisher on YouTube, with a significant collection of assets.
• The company has made significant changes to its business strategy, focusing on consumer-centric models and unbundling its offerings.
• The company’s international business was a separate entity, with a distinct culture.
• The legacy print business will continue to exist, but changes are required to stay competitive.
• The company believes that consumers are willing to pay for certain types of content, such as long-form television and digital content.
• Condé Nast has a strong presence in China and is growing its international business.
• The company is seeing strong growth in digital subscriptions and has expanded its capabilities to include video and social media.
• Google’s dominance in advertising territory has changed the way companies advertise.
• The company believes that consumers are willing to pay for premium content and is experimenting with various models to facilitate this.
• YouTube is a key focus area for the company.
• Revenue growth has been slower in some areas, but is still significant.
• The company is seeing success with titles like Self, which has a strong following.
• Condé Nast has guided over 80% of its brands’ revenue growth over the last few years.
• The company is working on hiring new staff and building internal capabilities to support its new business strategy.
• Some brands may eventually go digital only.
• The company believes that rebundling will occur in the future.
• The legacy print business requires changes to stay competitive.
• The company is seeing strong growth in digital subscriptions and has expanded its capabilities to include video and social media.