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Dublin Tech Summit 2022 : Prism Stage, Rebooting the News
Explore the challenges of the news industry, including shrinking newsrooms, disrupted business models, and the search for new revenue streams. Discover innovative approaches to rebuilding trust and reviving local news media at the Dublin Tech Summit 2022.
- 9,000 hours of free, ad-supported content with challenges in 5 years
- Newsrooms shrinking, business models up for change
- Tech platforms, newsrooms, and local television affiliates facing challenges
- Local news important, but under stress
- Freemium business model with subscription content is a good fit for some
- Public service broadcasters’ monetary support vital for media
- Tech companies trying to disrupt traditional business models
- Subscription stacking and unbundling of journalism brands a trend
- Customer focus, customer obsession, and diversification key to success
- The problem of disintermediation and the importance of customer relationships
- Key is to diversify revenue streams and focus on customer needs
- Philanthropy and reader revenue important for some media outlets
- Trust in media a major issue, with 67% of people in the world thinking news media intentionally deceives readers
- Trust in the US and UK different, with the UK having a more positive view of media
- The importance of reviving local news media and rebuilding trust
- Empowering human moderators and taking responsibility for media content a key step forward
- Rebuilding trust with the public through transparency, accountability, and customer focus
- New business models, such as AVOD/SVOD, and rebundling of brands a change
- ITVX, a new streaming service from ITV, currently in development
- Importance of societal transformation and the role of media in achieving this.