Dublin Tech Summit 2022: Sustainability Fashion

Explore the intersection of sustainability and fashion, as experts discuss the importance of transparency, material appropriateness, and radical innovation in creating a healthier, more sustainable activewear industry.

Key takeaways
  • Sustainability is a journey, not a destination.
  • There is no one-size-fits-all approach to sustainability.
  • The concept of “material appropriateness” is crucial in sustainable fashion.
  • Fast fashion is not sustainable, and fewer people care about sustainability.
  • Science communication is key in promoting sustainability.
  • Radical transparency is essential for sustainable fashion brands.
  • Sustainable activewear is a growing market.
  • Activewear buyers crave durability, moisture-wicking performance, and eco-friendliness.
  • Hybrid business models combining D-to-C and B-to-B can be successful.
  • Collaborations with other brands and innovations can drive sustainability.
  • Activewear has the potential to be a symbol of a healthier, more sustainable lifestyle.
  • The biotech revolution can help develop sustainable materials for fashion.
  • Price points will come down as scalability increases.
  • The future of sustainable activewear is in antimicrobial, odor-resistant, and quick-drying materials.
  • Science communication and transparency are essential for building trust with customers.
  • Simply labeling a product as “eco-friendly” is not enough.
  • The concept of upcycling and refashioning old materials is gaining popularity.
  • Incentivizing people to buy secondhand and rent activewear can reduce waste.
  • New technologies like biodegradable dyes and natural pigments are being developed.
  • Community engagement and education are crucial for driving sustainability.
  • Simply being a part of the industry without being part of the change is not good enough.
  • Ultimately, sustainability is about making decisions for the right reasons.
  • The industry will always have compromises and challenges, but transparency will help consumers understand these trade-offs.