We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
TikTok feeds Gen Z’s appetite for influencer authenticity
Discover the secrets to success on TikTok, where authenticity and relatability reign supreme. Learn how to connect with Gen Z, build relationships with creators, and make a lasting impact.
- Authenticity is key to success on TikTok, with 70% of Gen Zers wanting to see authenticity from brands.
- To connect with Gen Z, brands need to be willing to take risks and engage with their audience.
- Ashton Kutcher invests in companies that align with his values and makes a difference in the world.
- To be successful on TikTok, one needs to be resourceful, thrifty, and flexible.
- Brands should focus on building relationships with creators, rather than just paying them for ads.
- The most important thing for brands is to be authentic and genuine.
- The key to success on TikTok is being willing to take risks and be vulnerable.
- The ability to be relatable and authentic is what makes a creator so successful.
- For brands, it’s not just about selling products, but about building relationships and making a difference.
- To be successful, one needs to be willing to put themselves out there and be vulnerable.