We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Verizon Media CEO Guru Gowrappan | Full interview | Code Media 2019
Verizon Media CEO Guru Gowrappan shares insights on the company's strategy, growth, and diversification across ad business, subscription, and commerce, with a focus on trusted content and partnerships.
- Verizon Media’s core focus is in ad business, subscription, and commerce.
- The company has 900 million monthly active users globally, with 10-15% growth rate.
- It has a strong affiliate program and launched Yahoo Finance Premium.
- Verizon Media is not in the long-form scripted business, but it is in content business.
-
It has a unique advantage in its first-party data and is integrated with other media companies.
- Examples include NFL, Disney, Apple, and partners in sports finance entertainment.
- The company’s strategy is to create inspiration, then serve utilities, and help monetize wherever they want to.
- Verizon Media is focusing on three areas: media, subscription, and commerce.
- The company is diversifying between ad, subscriptions, and commerce.
- Verizon Media has a strong presence in search and is powering many other streaming players.
- It is also exploring new areas such as sports betting and affiliate deals.
- The company is investing in premium content and has launched a brand called In The Know.
- Verizon Media is differentiating itself by focusing on trusted content, creating connections, and offering a unique experience in the 5G world.