We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
What is Software Buyer Regret and How to Avoid it
Learn how to avoid software buyer regret, a significant issue for 60% of buyers, by understanding key drivers, red flags, and strategies for successful purchases, including the importance of reviews, vendor credibility, and customer support.
- Software buyer regret is a significant issue, with 60% of software buyers experiencing regret.
- The most important drivers for software purchase decisions are user reviews, with 96% of buyers starting their journey by researching reviews.
- Software buyers often regret their purchases, citing reasons such as poor implementation, high costs, and poor vendor support.
- Software reviews are crucial for buyers, with 30 reviews being the minimum threshold for considering a product.
- Natural language processing algorithms can help verify reviews, and Gartner Digital Markets has implemented a thorough qualification process to ensure review credibility.
- Recency is important for reviews, with older reviews being less trustworthy than newer ones.
- Software vendors can help reduce buyer regret by providing clear expectations, transparent pricing, and good customer support.
- Software buyers often prioritize low-leverage activities, such as reviewing features, over high-leverage activities, such as understanding business needs.
- Software buyers often experience more regret in industries with complex technologies, such as medical or legal.
- Software buyers tend to regret their purchases more when they are not happy with the implementation or integration of the software.
- Software vendors can help reduce buyer regret by providing good customer support, consistently meeting customer needs, and being transparent about their products and services.
- Software buyers often prioritize user reviews and trust when making purchasing decisions.
- Software vendors can help reduce buyer regret by providing regular updates and maintenance, meeting customer needs, and providing good customer support.
- Software buyers often regret their purchases more when they are not aware of the costs of ownership or the total cost of ownership (TCO).
- Software vendors can help reduce buyer regret by providing clear and transparent pricing and TCO information.
- Software buyers often prioritize good customer support and high-quality products when making purchasing decisions.
- Software vendors can help reduce buyer regret by providing good customer support, consistently meeting customer needs, and being transparent about their products and services.