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#21 Growing the Customer Base | Chris Van Pelt | Slush 2023
Growing your customer base requires a flywheel approach, not just a funnel. Learn the FUEL framework and metrics-tied strategies to drive exponential growth, experimentation, and innovation in this insightful talk.
- Growing the customer base requires a flywheel approach, not just a funnel.
- Metrics are crucial for understanding user behavior and making data-driven decisions.
- FUEL is a framework for growing the customer base: Four key components: Users, Intent, Persona, and Channel.
- Understand your user’s persona and their goals to create a personalized experience.
- Run experiments to validate hypotheses and iterate on results.
- Prioritize and optimize the most effective experiments for exponential growth.
- Use attribution to track user behavior and measure the effectiveness of marketing efforts.
- Measure everything to identify patterns and areas for improvement.
- Flywheels lead to exponential growth, whereas funnels lead to linear growth.
- Keep iterating and refining the customer journey to improve user engagement.
- Metrics should be tied to business outcomes, such as revenue growth or customer acquisition.
- Experimentation is key to driving growth and innovation.
- Don’t be afraid to fail, as failure is an opportunity to learn and improve.
- Focus on building flywheels, not just funnels, to drive exponential growth.