Achieving Growth Through Challenging Times with CEO of Boundless, Dee Coakley

Grew from startup to $5M ARR in challenging market conditions through focus on high-quality content marketing and selective customer targeting

Built network infrastructure across 30 countries to support global employment compliance before focusing on sales and growth

Reached profitability in Q2 2023 while maintaining 200-250% year-over-year growth rates

Focused on product discovery and education rather than hard selling, especially important in creating a new category

Invested heavily in content marketing with long-form, high-quality articles as cornerstone of go-to-market strategy

Maintained lean team of 12 people for extended period before strategic expansion

Raised €5M total funding through pre-seed and seed rounds while building sustainable business model

Scaled through hiring experienced sales talent who could ramp quickly due to strong content/education foundation

Built strong founder network and selective about getting advice - limiting to 3 advisors per specific problem

Prioritized sustainable growth over rapid scaling, focusing on fundamentals and long-term infrastructure building