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Creating Community: A Frank Discussion Between A Megacorp and a Start-up - Matt Butcher & Karen Chu
Discover how a megacorp and start-up built a thriving community, balancing resource investment and growth, while emphasizing community engagement, transparency, and belonging.
- Creating community requires investment of time and resources, but as a startup, you need to strike a balance between being scrappy and having a budget.
- At Microsoft, it was easy to take in money, but as a startup, it’s complicated.
- Community members are important because they can become contributors and advocates.
- Open source communities are great because they are often filled with passionate people who are willing to contribute.
- As a startup, you need to be creative and find ways to build and grow your community.
- It’s important to show appreciation for community members, contributors, and maintainers to foster a sense of belonging.
- As a representative of a company, you are also a representative of the community, so be careful about how you advertise and promote your company.
- Having a good community can help translate into brand awareness, and it’s important to show that you are committed to your community.
- Engage with your community regularly, and don’t ignore criticism or negativity.
- Be transparent and open about your plans and goals.
- Having a strong code of conduct is important to ensure everyone is comfortable contributing to your project.
- When you’re a large company, it’s important to recognize that you have more resources, but also more complications.
- Make sure to show and appreciate the people behind your community.
- The community is what makes open source projects successful, and it’s important to prioritize that.
- Don’t underestimate the power of community management.
- It’s important to create a specific slider for GitHub, not just because it’s the new thing, but because it’s useful for community management and engagement.
- Packaging your company and its community in a book, similar to the Linux Community Cookbook, can be helpful.
- Putting your company’s story and values in a book can also be helpful.
- Brand awareness matters, but it’s not the only thing that matters.
- Showing appreciation and gratitude to your community can go a long way.
- It’s important to foster a sense of belonging in your community, and that includes getting people to create and share content that represents the community.