Decisions from The Gut with Jason Fried, Co-founder & CEO, 37signals

Hear Jason Fried, Co-founder & CEO of 37signals, share his unconventional approach to making decisions from the gut, prioritizing small, steady progress, and customer satisfaction.

Key takeaways

Companies should focus on building products that fit their needs, rather than trying to fit into a larger company’s mold.
Setting a number limit on the amount of money a company can make is a way to ensure the company remains small.
Having a small team of people who can make important decisions is important.
Hiring represents a big risk, and will only be considered if it hurts.
The company will only grow to the point where it hurts to grow more.
Customer satisfaction is the most important priority.
The company doesn’t have any strategy for getting bigger, and doesn’t think about it.
The company doesn’t worry about what its next move will be, because it doesn’t know what its life will be like.
The company has no intention of going public, and doesn’t need an exit.
The company values open, honest, and quick communication.
The company wants to make decisions based on trust in its people.
The company prioritizes making decisions that are clear, honest, and quick.
The company doesn’t consider long-term goals, and instead focuses on making decisions based on gut instinct.
The company doesn’t plan for the future, and instead focuses on the present.
The company doesn’t want to be seen as a “big company” and prefers to remain small.
The company values making decisions that are guided by a sense of right and wrong.
The company doesn’t think about what its competitors are doing, and instead focuses on its own goals.
The company doesn’t like to waste time on planning or strategy.
The company is not interested in making big, splashy decisions, and instead prefers to make small, steady progress.
The company is not interested in making decisions that are based on public opinion.

Decisions from The Gut with Jason Fried, Co-founder & CEO, 37signals

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