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Dublin Tech Summit 2022 : Media Tech and the Product led Puzzle
Discover how media technology is shifting the product-led puzzle, emphasizing the importance of cross-functional collaboration, strategic alignment, and data-driven decision-making for business success.
- Product teams need to be at the forefront of strategy and business decision-making.
- In the media industry, attention is the new currency, and product teams need to optimize for engagement.
- Distribution, marketing, and other business sides need to work together with product teams to unlock the power of the product.
- The rise of the chief product officer (CPO) is a recognition of the importance of product teams in driving business outcomes.
- To succeed, product teams need to be cross-functional, working closely with content creators, marketing, and other stakeholders.
- The media industry is undergoing a digital transformation, and product teams need to be at the forefront of this change.
- Attention is the new currency, and product teams need to optimize for engagement to drive business outcomes.
- The CPO role is not just about product, but also about strategy, business model transformation, and digital transformation.
- Product teams need to be able to map the Venn diagram of customer needs, business goals, and technology capabilities.
- The media industry is characterized by a lack of strategic alignment between product, marketing, and business teams.
- To succeed, product teams need to be able to execute on strategy, and that requires a seat at the top table.
- The media industry is experiencing a shift from linear TV to streaming, and product teams need to be able to adapt to this change.
- Product teams need to be able to measure success using metrics such as engagement, retention, and customer lifetime value.
- The media industry is characterized by a lack of understanding of what drives customer behavior, and product teams need to be able to use data and analytics to drive decision-making.
- To succeed, product teams need to be able to work in a cross-functional way, breaking down silos and bringing together different functions such as marketing, content creation, and technology.