How Should Startups Talk to Media? Panel moderated by Julia Gifford / Truesix

Startups, learn how to effectively communicate with media and build genuine relationships with journalists to drive your brand's visibility and growth.

Key takeaways

As a startup, it’s essential to have a marketing budget and campaigns to interact with media, especially when you’re not getting funded.
Be authentic and don’t try to be something you’re not; be mindful of time and respectful that journalists are busy.
Don’t underestimate the power of social media; it can be a great way to catch attention.
Having a community of people talking about your brand can get your attention, and sometimes it’s better to do a guerrilla or tongue-in-cheek campaign.
Don’t try to buy attention; it’s better to focus on building a relationship with journalists.
Be open to feedback and criticism; it’s okay to make mistakes, and don’t be coy or try to hide things.
Don’t send unsolicited emails or messages; instead, do your research and make sure you’re sending the right message to the right person.
Be patient and don’t expect immediate results; building a relationship with journalists takes time.
Consider working with an agency to help you navigate the media landscape.
Be clear about your story and what you’re trying to achieve; don’t be vague or try to hide behind buzzwords.
Don’t be afraid to ask for help or guidance; it’s okay to not know everything.
Be open to learning and growing; don’t be afraid to make mistakes or try new things.
Don’t try to be too perfect; it’s okay to be human and show your personality.
Be respectful of journalists’ time and attention; don’t waste their time with unnecessary information.
Don’t try to manipulate or coerce journalists into writing about you; it’s better to build a genuine relationship.
Be prepared to answer tough questions and provide transparency; it’s better to be open and honest.
Don’t try to hide behind a persona or a brand; be authentic and genuine.
Be open to feedback and criticism; it’s okay to make mistakes and learn from them.
Don’t try to buy attention; it’s better to focus on building a relationship with journalists.
Be patient and don’t expect immediate results; building a relationship with journalists takes time.
Consider working with an agency to help you navigate the media landscape.
Be clear about your story and what you’re trying to achieve; don’t be vague or try to hide behind buzzwords.
Don’t be afraid to ask for help or guidance; it’s okay to not know everything.
Be open to learning and growing; don’t be afraid to make mistakes or try new things.
Don’t try to be too perfect; it’s okay to be human and show your personality.
Be respectful of journalists’ time and attention; don’t waste their time with unnecessary information.
Don’t try to manipulate or coerce journalists into writing about you; it’s better to build a genuine relationship.
Be prepared to answer tough questions and provide transparency; it’s better to be open and honest.

How Should Startups Talk to Media? Panel moderated by Julia Gifford / Truesix

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