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How to Build a Market Leading Product With the CPO of Checkout.com
Discover how to build a market leading product with the CPO of Checkout.com, covering essential keys to success, from understanding customer problems to striking a balance between persistence and pivoting.
- The importance of being open and transparent with people in a leadership role.
- The value of understanding the customer problem and what you’re trying to solve.
- The need to be willing to pivot and change when an idea isn’t working.
- The importance of having a clear mission and OKRs for teams.
- The need to strike a balance between persistence and knowing when to quit.
- The value of having a deep understanding of the customer and being able to manipulate the messaging to optimize the acceptance rate.
- The importance of having a good alignment of values between teams and having a clear understanding of the language of the other side (customer).
- The need to create a delightful experience for customers.
- The importance of understanding the full monetization strategy and how to make a business out of something from the very first day.
- The value of having a collaborative tool such as FigJam.
- The need to avoid competing teams with the same remit and create autonomy and empowerment for teams.
- The importance of being able to leverage as little as possible third-party providers in the stack.
- The need to create a sense of ownership and accountability within teams.