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Marta Vasconcelos - What I Wish I Had Known About Frontend User Tracking - React Live 2023
Discover the keys to successful front-end user tracking, from using tools like Segment or Mixpanel to naming conventions and data management, and learn how to build a culture of data-driven decision making.
- Keys to successful front-end user tracking are using a tool, structuring API, and following conventions.
- Use a tool like Segment or Mixpanel to track events and provide a debugger to ensure correct logging.
- Name conventions are important, and it’s crucial to keep track of the same name across different environments.
- Use a unique ID for correlation and validation to ensure correct data tracking.
- Mixpanel also has a debugger and allows for event filtering and sorting.
- Use a scalable database to store and query data, and consider an external warehouse approach.
- Keep a record of changes in annotations, and use a debugger to ensure correct logging.
- Product analytics requires a culture of data-driven decision making.
- Build a common analytics library from the beginning and update it regularly.
- Be careful when logging personal identifiable information.
- Keep track of data, and consider segmenting it based on feature, action, or other criteria.
- Ensure compliance with regulations like GDPR and CCPA.
- Use a tool that can help with data visualization, such as Segment or Mixpanel.
- Keep track of data changes and annotations in charts.
- Use a debugger to ensure correct logging.
- Use a tool like Segment or Mixpanel to track events and provide a debugger to ensure correct logging.