S1E5 Rafe Colburn on the unique engineering culture at Etsy and building bridges with product

Learn from Etsy's engineering culture as Rafe Colburn shares insights on building strong product-engineering relationships, effective leadership, and fostering team autonomy and growth.

Key takeaways
  • Engineering management is more about acquiring and discarding skills as needed rather than developing deep specialization in one area

  • Technology choices are often less important than initially thought - focus should be on execution and delivery rather than debating tech stack decisions

  • Building trust between product and engineering teams is crucial - product managers need to set clear goals while giving engineers autonomy in implementation

  • Diversity in engineering teams leads to better communication styles and improved team dynamics overall

  • Good engineering managers should focus on coaching and empowering teams rather than just telling people what to do

  • Being transparent about difficult decisions (promotions, salary, etc.) early helps reduce disappointment and builds trust

  • Engineering managers need to get comfortable with the fact that disappointing people is sometimes part of the job

  • Setting clear goals and measuring progress while giving teams autonomy in execution is more effective than micromanaging

  • Regular transparent communication about career growth and expectations helps prevent surprises during promotion cycles

  • The shift from IC to management requires developing new skills around coaching, delegation and strategic thinking versus tactical problem solving