We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Stories that Matter I Blockchain Futurist Conference 2022
Building relationships and earning trust with journalists, understanding your audience, and effectively communicating complex concepts in the blockchain space to get attention and stand out from the noise.
- A compelling news story should be relevant to the space, big, newsworthy, and something that makes you want to know more.
- The right pitch should be concise, not trying to sell something, and establish a relationship with the journalist.
- Embargoed releases can be tricky, as journalists often feel pressured to break the story as soon as possible.
- Effective communication in PR involves understanding the audience, being transparent, and respecting boundaries.
- In the blockchain space, it’s important to distill complex technical concepts into simple language for journalists.
- To get attention, a pitch should be interesting, explain what’s newsworthy, and provide enough information to want to learn more.
- Journalists are busy and overwhelmed with pitches, so stand out by being concise, respectful, and willing to learn.
- The most important thing in PR is building relationships and earning trust with journalists.
- The ideal pitch should be simple, focused on the story, and provide a clear reason why the reader should care.
- Effective storytelling in blockchain means highlighting what’s new, what’s different, and what’s important in a way that’s easy for non-experts to understand.