Talks - Jodie Burchell: Lies, damned lies and large language models

Jodie Burchell

Explore how LLMs compress data, leading to hallucinations, and learn practical strategies to improve accuracy. Covers RAG, prompt engineering, and evaluation methods.

Key takeaways
  • LLMs are essentially doing “lossy compression” of their training data, leading to information loss and potential hallucinations

  • Two main types of hallucinations:

    • Faithfulness hallucinations: model deviates from given context
    • Factuality hallucinations: model generates incorrect facts
  • Common data quality issues contributing to hallucinations:

    • Training data containing misinformation and conspiracy theories
    • Low quality sources
    • Inadequately filtered web content
    • Outdated information
  • Key methods to reduce hallucinations:

    • Retrieval Augmented Generation (RAG)
    • Better prompt engineering
    • Domain-specific datasets
    • Self-refinement and collaborative refinement
    • Improved data filtering
  • RAG implementation considerations:

    • Document chunk size
    • Choice of embedding model
    • Retrieval method
    • Vector database selection
    • Prompt construction
  • Model size trends:

    • GPT-1: 120 million parameters
    • GPT-3: 175 billion parameters
    • GPT-4: 1 trillion parameters
    • Larger models can encode more information but remain prone to hallucinations
  • Measuring hallucination rates:

    • TruthfulQA dataset for factuality
    • HaluEvalQA for faithfulness
    • Multiple choice vs. open-ended evaluation
    • Need for domain-specific evaluation metrics