Tokenization & the Wine Industry

Wine industry is a $435B global market, with luxury/investment-grade wine representing $100B

Key challenges in wine industry:

• No deed of ownership for bottles
• Limited supply chain visibility
• High costs for cross-border transactions
• Lack of consumption data for winemakers
• Counterfeiting issues, especially in markets like China

Digital solutions being implemented:

• Digital cork NFTs to track ownership and authenticity
• RFID/NFC technology for bottle tracking
• Smart ink using nanoparticles for authenticity verification
• Tasting Token NFTs providing exclusive benefits
• VinCoin as native token for wine industry rewards

Investment-grade wine characteristics:

• Outperformed S&P 500 and gold over last 20 years
• Average bottle price ~$125
• Bottles change hands 3.5 times over 15 years
• Purchase and consumption typically 5-15 years apart

AWS Managed Blockchain benefits:

• Simplifies blockchain implementation
• Reduces infrastructure costs
• Provides easy access to blockchain data
• Supports Bitcoin, Ethereum, and Polygon
• Enables supply chain transparency

Business impacts:

• Reduces customer acquisition costs
• Improves supply chain efficiency
• Creates direct connection between winemakers and consumers
• Enables price transparency
• Reduces counterfeiting risk