Unleashing the Power of Stock Options: Lessons from Baltic Unicorns. With Ragnar Saas & Kaisa Luht

Learn how Baltic unicorns leverage stock options to attract and retain top talent, avoiding common mistakes and pitfalls, and discover strategies for effective implementation and motivation.

Key takeaways
  • Education and transparency are key in implementing stock options, as they can be a powerful tool for retaining top talent.
  • Short exercise periods can lead to mistake, as employees may not have the liquidity to exercise their options.
  • Setting up a motivational share option plan can be beneficial, allowing employees to buy and sell options.
  • Secondary sales are necessary to keep employees motivated and interested.
  • Company growth can lead to complexity in secondary sales.
  • Setting up a system that allows employees to keep options for good leavers can help.
  • Building a strong management team and communicating effectively can also help.
  • Unicorns like Skype and Pipedrive have used stock options to attract top talent.
  • Baltic startups, such as WISE, have successfully used stock options to retain employees.
  • Stock options can be confusing, especially for early-stage founders.
  • Education and support are necessary to help employees understand how options work.
  • There are common mistakes that can be made, such as pushing too short exercise time or not setting up a motivational share option plan.
  • Stock options are necessary to attract top talent, especially in competitive markets.
  • Set up a system that allows employees to participate in secondary sales.
  • The more employees participate, the more complex secondary sales become.
  • Communicate effectively to keep employees motivated and interested.