Web3 for a Better World: VeChain & BCG on Blockchain Sustainability

VeChain and BCG launched vBetterDAO ecosystem to incentivize sustainable actions through blockchain-based rewards (Better tokens)

The system rewards everyday sustainable actions like:

• Using reusable mugs instead of disposable ones
• Taking public transport
• Cycling
• Using electric vehicles

Integration with major partners:

• BYD (electric vehicle manufacturer) for carbon offset tracking
• A-World app from United Nations generated 100,000 activities in two weeks
• Walmart partnership for supply chain tracking

Technical highlights:

• 101 block producers make it energy efficient compared to other blockchains
• Wallet-as-a-service removes complexity for non-crypto users
• Users don’t need to understand blockchain to participate

Support for businesses joining the ecosystem:

• Grant program worth up to $100k
• BCG business mentorship
• Marketing and community support
• Access to venture capital opportunities

Core philosophy focuses on incentivizing rather than forcing sustainable behavior:

• Rewards instead of taxation
• Creates monetary incentives for sustainable choices
• Tokens can be spent at participating retailers and service providers
• Designed for both individual users and enterprises

Sustainability scope includes:

• Environmental impact
• Economic sustainability
• Social sustainability
• Healthcare system benefits