X Marks the Spot: Navigating Possible Futures with Wardley Maps • Simon Wardley • GOTO 2024

Everything evolves through predictable stages (Genesis → Custom → Product → Commodity), which changes the characteristics and optimal practices for each component

Maps require three key elements to be useful: anchor (purpose/user need), position of components, and movement (evolution)

Using appropriate methodologies matters - different approaches work better for different evolutionary stages (e.g. Agile for custom-built, Six Sigma for commodity)

Past success often breeds inertia that prevents organizations from adapting as components evolve (e.g. Blockbuster’s resistance to streaming)

Coevolution occurs when the evolution of one component drives changes in connected components, creating pressure to adapt

Tools and practices need to follow the same evolutionary path as infrastructure - from custom built to commodity utility services

Maps expose assumptions and enable challenge without personal confrontation by making the landscape visible

Small, focused teams work better than large monolithic approaches once you understand component similarities

Common patterns emerge across different domains - there are ~40 universal patterns that help navigate change

Strategy requires understanding users, landscape, evolutionary patterns, doctrine (principles), and gameplay (leadership)