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#5 First 365 Days as a Founder - (Sweep) Rachel Delacour | Slush 2022
Learn the essential lessons from 1 year of being a founder, from ignoring marketing overkill to prioritizing target market and sustainability, from talent selection to avoiding personal desires and neglecting comfort zones.
- Don’t wait to start a business, do it quickly
- Good lawyers are expensive, but they are important
- Don’t over-engineer your marketing strategy
- Focus on low signals, don’t delay
- Reporters love overnight success, but it’s exceptional
- Be creative in your marketing approach
- Building a family and personal growth are essential
- Make mistakes, it’s part of the journey
- Be aware of your financial partners and negotiate well
- Prioritize your Aesop mechanism and understand your go-to-market strategy
- Hire better than yourself and give them the keys
- Don’t be afraid to fire and adjust your team
- Focus on execution rather than perfecting your product
- Be good at sharing your equity story and understanding your financial partners
- Don’t neglect your comfort zone and ignore delay
- Don’t confuse company goals with personal desires
- Prioritize your target market and be aware of the competition
- Be transparent about your business and idea
- Focus on low-carbon initiatives and sustainability
- Don’t overvalue newness, stick to what works