Dublin Tech Summit 2022 Stage How to Achieve Breakthrough Growth in D2C

"Discover how Trini London achieved breakthrough growth in D2C by prioritizing purpose-driven branding, user trust, and community building, and learn how you can apply these strategies to your own brand."

Key takeaways

Breakthrough growth in D2C requires a clear purpose-driven brand approach.
Authenticity and aspiration are critical in achieving long-term success.
Give users a reason to trust the brand and its products.
Pair brand values with a strong community feeling, making customers advocates.
Trini London’s approach includes creating a seamless, vertically-integrated brand.
Use data to drive all decisions, but prioritize user experience.
The brand is about creating positive change and exciting commercial growth.
Use real people, often women, as a positive influence in the community.
Trini London’s approach is flexible, focusing on finding new ways to innovate while staying grounded in the brand’s values.
Breakthrough growth is achievable, but requires a commitment to growth marketing.
Prioritize user engagement and create a sense of belonging in the community.
The brand must have a strong, compatible partner in the CMO.
Create content that draws people in and makes them feel good about themselves.
Give users a reason to get involved and advocate for the brand.
Trini London’s focus on creating inclusive, beautiful products has contributed to the brand’s success.
Create a brand that people want to be a part of, not just buy from.

Dublin Tech Summit 2022 Stage How to Achieve Breakthrough Growth in D2C

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