Code Commerce@Home - Olamide Olowe

Join Topicals' co-founder Olamide Olowe for an inspiring story of creating an inclusive skincare brand and making a positive impact on the beauty industry.

Key takeaways

Topicals aims to create a more inclusive and accessible skin care brand, particularly for individuals with chronic skin conditions.
The company’s founders, a team of two women of color, were motivated by their personal experiences with skin issues and discrimination.
They recognized that existing brands and products did not cater to the needs of individuals with chronic skin conditions and decided to create a brand that does.
Topicals’ products are formulated with safe synthetics and are designed for people with skin conditions such as eczema, hyperpigmentation, and acne.
The company’s mission is to “remove negative language from skincare” and to transform how people feel about their skin, regardless of its condition.
Topicals has a strong online presence, with a focus on social media platforms like Twitter and Instagram.
The company has partnered with brands like Nordstrom and worked with organizations like the Sad Girls Club to promote inclusivity and accessibility.
Topicals has a diverse team and has received funding from investors such as Issa Rae, Yvonne Orji, and Hannah Brockman.
The company is committed to making its products accessible to a wide range of customers, including those in middle America who may not have access to reliable internet.
Topicals believes that “fun” and “inclusive” are essential aspects of its brand, and aims to create a sense of community around its products.
The company is focused on creating a clean and effective product line that is free from harsh chemicals and is suitable for a wide range of skin types and conditions.
Topicals has received positive feedback from customers and has been featured in the press, including an article about its Twitter strategy.

Code Commerce@Home - Olamide Olowe

More talks