At $300M ARR, What Makes G-P a Product Led Organisation?

Discover how $300M ARR company G-P achieved success through a customer-centric, product-led approach.

Key takeaways

GP’s culture is customer-centric, allowing for a product-led organization to drive growth.
The company’s product development and innovation teams are driven by customer feedback, ensuring products are relevant and useful to end-users.
Sherry Fernandez, VP of Product Management, highlights the importance of listening to customers, iterating on products, and being flexible to adapt to changing market conditions.
Key growth drivers include identifying market opportunities, conducting market research, and working closely with sales and marketing teams.
Continuous improvement is crucial, and the company uses data and analytics to inform product decisions.
PLG (Product-Led Growth) has been a key driver of growth, allowing the company to focus on the product and customer experience.
The company has introduced new products to help with global hiring, including GP Recruit and GP Contractor.
Sherry highlights the importance of role models and mentorship for women in the tech industry, and notes that female founders face unique challenges in securing funding and growing their businesses.
The company has seen significant growth, with 75% year-over-year growth, and is now at $300M ARR.
Sherry’s daily routine includes a 15-minute check-in with her team, and she prioritizes spending time with her family in the morning.
The company is committed to iterating on its products and using agile methodologies to test and learn from customer feedback.

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