Can ChatGPT convince you to get a COVID19 vaccine? Comparing ChatGPT to an expert system - which on…

Ai

Research compares COVID-19 vaccine persuasion between ChatGPT and an expert system chatbot, exploring effectiveness of AI vs rule-based approaches in health communication.

Key takeaways
  • Study compared an expert system chatbot vs ChatGPT for COVID-19 vaccine persuasion, with expert system rated slightly more convincing (3.63 vs 3.38 average score)

  • Initial argument graph contained 7 core concerns with 2-4 counter-arguments each, focused on common vaccine hesitancy reasons like side effects and fast development

  • Simple bag-of-words classifier was used to identify user concerns and select appropriate counter-arguments, rather than complex similarity measurements

  • 20% of 240 participants changed their stance to positive after chatting with the bot, showing greater effectiveness compared to static webpage presentation

  • Arguments were vetted by healthcare professionals rather than crowdsourced due to sensitive topic

  • System focused purely on argumentation without question-answering capability, using pre-scripted responses based on identified concerns

  • Study recruited 300 UK participants who were initially vaccine-hesitant through Prolific platform

  • Chatbot dialogue was one-sided persuasion rather than two-way debate, with bot providing counter-arguments until exhausted

  • Concern graph expanded from 7 to ~20 concerns through iterative testing with user batches

  • Expert system’s success despite simplicity suggests potential value in combining basic expert systems with more advanced AI approaches