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Code Media@Home with Bob Bakish - Recode
ViacomCBS CEO Bob Bakish discusses the company's brand strategy, media portfolio, and streaming services, including Pluto TV and Paramount+, highlighting their focus on quality content, competitive pricing, and sports partnerships.
- Code Media@Home with Bob Bakish - Recode
- Research says ViacomCBS has a strong brand that appeals to a broad set of consumers, especially families with kids
- The company is focused on optimizing content investment against growth, with a mix of free and paid services
- Pluto TV is a key part of this strategy, with 36 million MAUs and a growing brand awareness
- The company will focus on creating a strong portfolio of content, including original shows and licensed content
- Paramount+ will offer a range of content, including sports, news, and entertainment, with a focus on differentiation through high-quality sports and original programming
- The company will also prioritize building a strong brand and competitive price
- Pluto TV’s success is due to its unique business model, which combines ad-supported streaming with a free, ad-light service
- The company is confident that Pluto TV will continue to grow and succeed as a standalone service
- The NFL has a strong partnership with ViacomCBS, and the company will offer a range of sports content, including live events and original programming
- Paramount+ will be a key player in the streaming market, with a focus on quality, brand, and competitive price