Come try Prime Roots' plant-based deli meat 🥪

Explore the innovative world of plant-based deli meat with Prime Roots, a company revolutionizing the industry with clean, nutritious, and sustainable products using fungi-based protein technology.

Key takeaways
  • Prime Roots’ plant-based deli meat offers a clean product with a similar nutritional profile to traditional meat.
  • The product’s microscopic texture, achieved through fermentation, is unique and similar to animal muscle fiber.
  • The company’s approach is to build from the ground up, allowing them to control the nutritional make-up of their products.
  • Prime Roots aims to make a significant impact by targeting the deli meat market, which is one of the largest in the food industry.
  • The company uses Koji, a Japanese fungi, to create their products, which have a longer shelf life than traditional meat and are free from antibiotics and hormones.
  • Prime Roots has a strong presence in the US and Canada, with products available in the Bay Area and New York.
  • The company has partnered with companies like Quorn to collaborate on the expansion of the market and build awareness around fungi-based proteins.
  • Prime Roots is looking to expand into other categories and products, including snacks and prepared foods.
  • The company focuses on making products that are not just good for consumers but also good for the planet, with a goal of reducing the environmental impact of the food industry.
  • Prime Roots has a strong vision for the future of food, with a focus on making cleaner, better-for-you products that are accessible to a wide range of consumers.
  • The company is open to collaborations and partnerships to help drive innovation and growth in the industry.
  • Prime Roots is committed to making a positive impact, whether through reducing waste, using clean ingredients, or promoting awareness around the benefits of fungi-based proteins.