From $10M to $50M: Unveiling Ahrefs' Marketing Playbook for Early Stage SaaS Growth

Uncover Ahrefs' playbook for early-stage SaaS growth, from $10M to $50M, featuring actionable strategies on market focus, packaging, SEO, and more.

Key takeaways

Focus on one specific market and serve that market well
Iterate on packaging and positioning to improve sales
Use SEO to drive growth, but also use other channels like YouTube and word of mouth
Study what people search for in Google and create content around those topics
Use keyword research to identify high business potential keywords
Create a feedback channel to collect customer feedback and improve the product
Use product development to fuel marketing strategies
Measure marketing success by growth in annual recurring revenue
Don’t do discounts or bid on competitor keywords
Focus on building an awesome product that solves problems for customers
Use SEO to get customers and improve the sales process
Create a free tool that is easy to use and provides value to customers
Study what people are talking about your company and use that information to make business decisions

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