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Leaders of Man Repeller, New York Media, and LA Times | Code Media 2019
Leaders of Man Repeller, New York Media, and LA Times discuss the future of media, including building sustainable subscription-based businesses, aligning product with editorial interests, and leveraging Commerce revenue opportunities.
- The importance of community and creating value for audiences to build a sustainable subscription-based business.
- The need to align product offerings with editorial sensibilities to ensure a cohesive brand.
- The potential for Commerce revenue through affiliate advertising and partnerships with brands.
- The value of creating best-in-class experiences for brands, rather than just focusing on journalism.
- The importance of understanding user behavior and feedback to improve the customer experience.
- The potential for subscription-based businesses to create a sustainable revenue stream.
- The need for effective negotiation and communication to build strong partnerships with brands.
- The potential for digital subscriptions to complement print subscriptions and create a comprehensive media offering.
- The importance of experimentation and testing to refine the customer experience.
- The potential for Commerce to create a new revenue stream for media companies.
- The need for media companies to adapt to changing consumer behaviors and technologies.
- The importance of building strong relationships with audiences to create a loyal and engaged following.