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Snap Inc. Co-founder and CEO Evan Spiegel | Full Interview | Code 2022
Evan Spiegel, Snap Inc. Co-founder and CEO, discusses the company's focus on generating cash, AR technology, and its role in the future of business and technology.
- Snap Inc. focuses on generating cash, which requires making hard choices and prioritizing business growth over growth in valuation.
- The company is starting to empower merchants to integrate augmented reality (AR) into their own applications and websites.
- Snap Inc. believes that AR will play a crucial role in making the shopping experience better and revolutionizing the way people interact with each other.
- The company is working on its glasses products, including Spectacles, which have a display and are designed for everyday use.
- They are prioritizing community growth, revenue growth, and investing in AR, with a focus on long-term value for shareholders.
- Snap Inc. believes that AR is a major competitive advantage and will help businesses embed something called CameraKit, which is a suite of AR tools.
- The company is reorganizing its team to promote Jerry Hunter, a longtime leader at Snap, to chief operating officer.
- They are focusing on augmenting reality beyond just self-expression, and see a huge opportunity with things like their map, augmented reality platform, and other tools.
- Snap Inc. sees Facebook’s shift to video as an opportunity, as it’s a way to stay ahead in the competition.
- The company is investing in AR and working on AR glasses, which is a key focus area for them.
- They are focused on building an independent company and ensuring long-term success for shareholders.
- Snap Inc. is focused on monetizing those parts of their service that are generating significant value, such as their augmented reality platform.
- The company sees AR as a key area for innovation, and believes that it will play a major role in the future of technology and business.
- They are prioritizing making it easy for regular people to use AR, rather than just tech-savvy people.
- Snap Inc. is focused on helping merchants integrate their AR technology into their own applications and websites to drive business results.
- The company is focused on providing value to their community and believes that this is the most important thing.