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The Power of Purpose: Unlock New Growth, Discover Your 'Why' and Build a Company To Be Proud Of
"Unlock new growth and make a positive impact with purpose-driven business strategies, as experienced by one company, from identifying intentions to measurable results and charitable efforts."
- The power of purpose is essential for growing a business and creating positive impact, as it provides motivation and direction.
- To achieve growth on purpose, businesses must first identify their intentions and clear goals, and then take deliberate actions to align with those intentions.
- Purpose-driven growth is not just about increasing revenue, but also about creating a positive impact on the world and the people involved.
- To measure success, businesses should focus on metrics that go beyond financial performance, such as NPS, EMPS, and carbon footprint.
- A culture of purpose and growth requires a strong leadership team that is committed to the company’s values and mission.
- Small businesses can also have a big impact, and should not underestimate the potential for social and environmental good.
- Baker now shares his company’s story, including how they came up with the idea of “growth on purpose” and how they’ve implemented it in their business.
- The results have been impressive, with revenue more than doubling since 2020, and a net profit margin of 40%.
- The company has also made a commitment to donating to charitable causes and reducing its carbon footprint.
- Baker emphasizes the importance of integrating purpose into business operations, rather than just paying lip service to it.
- He also warns against the dangers of compromising on purpose, and encourages businesses to hold themselves accountable to their intentions.
- The presentation ends with a call to action, encouraging the audience to reflect on their own intentions and to take deliberate actions to align with those intentions.