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Your Personal Remix – Facundo Giuliani, Remix Conf Europe 2022
Discover how to elevate your website's performance and user experience through personalization, using Storyblock's headless content management system and examples of user profiling and data-driven filtering.
- Users and content are set based on interest, with examples such as showing soccer products to users who typically buy soccer gear.
- Personalization can be used to improve site performance, such as by reducing bounce rate and optimizing landing pages.
- Storyblock is a headless content management system that can be used to create reusable content blocks.
- The user type can be identified based on previous visits, purchases, or interactions with the site.
- Implicit and explicit data can be used to create a user profile, with examples such as using cookies or asking users about their interests.
- Filtering products based on user type can lead to a better user experience and increased sales.
- The demo project used Storyblock to create a personalized content block that displays products based on user type.
- Real-time visual editing and reuse of components are key features of Storyblock.
- The future of personalization involves machine learning and AI to provide more accurate and tailored experiences for users.
- Examples of web development conferences include React Buenos Aires and web development enthusiast events.
- Finally, a real-time preview of the catalog page is shown, highlighting the dynamic nature of personalized content.