Your Personal Remix – Facundo Giuliani, Remix Conf Europe 2022

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Discover how to elevate your website's performance and user experience through personalization, using Storyblock's headless content management system and examples of user profiling and data-driven filtering.

Key takeaways
  • Users and content are set based on interest, with examples such as showing soccer products to users who typically buy soccer gear.
  • Personalization can be used to improve site performance, such as by reducing bounce rate and optimizing landing pages.
  • Storyblock is a headless content management system that can be used to create reusable content blocks.
  • The user type can be identified based on previous visits, purchases, or interactions with the site.
  • Implicit and explicit data can be used to create a user profile, with examples such as using cookies or asking users about their interests.
  • Filtering products based on user type can lead to a better user experience and increased sales.
  • The demo project used Storyblock to create a personalized content block that displays products based on user type.
  • Real-time visual editing and reuse of components are key features of Storyblock.
  • The future of personalization involves machine learning and AI to provide more accurate and tailored experiences for users.
  • Examples of web development conferences include React Buenos Aires and web development enthusiast events.
  • Finally, a real-time preview of the catalog page is shown, highlighting the dynamic nature of personalized content.