#14 Branding - (Seedcamp) Natasha Lytton | Slush 2022

Learn how to build a strong brand that connects with your audience by focusing on authenticity, simplicity, and consistency, and discover how to stay true to your values and vision.

Key takeaways

Your brand is everything, and it’s essential to be intentional about it from the beginning.
Your positioning will evolve over time, and that’s okay.
Start with a clear idea of who your ideal customer is and what you’re offering.
Don’t overcomplicate things in the early stages.
Your brand is a reflection of your values and personality.
Be authentic and stay true to who you are.
Don’t try to be everything to everybody.
Focus on what you do and don’t do, and be clear about it.
Your brand should drive your behaviors.
Values need to be lived internally, not just stuck on a wall.
Your brand is not just a logo or color scheme, but an emotional connection with your audience.
Your personality as a brand should spin out from your values.
Be human in your tone and messaging.
Don’t try to fake it or pretend to be something you’re not.
Your brand will grow and evolve with you.
It’s okay to make mistakes and learn from them.
Be willing to take risks and push boundaries.
Your brand is what sets you apart from others.
Focus on what makes you unique and special.
Your brand should make people feel something, whether it’s excitement, joy, or trust.
Authenticity and consistency are key to building a strong brand.
Don’t try to chase trends or follow what others are doing.
Stay true to your purpose and vision.
Your brand is a journey, not a destination.

#14 Branding - (Seedcamp) Natasha Lytton | Slush 2022

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