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#14 Conducting Founder-Led Sales | Jordi Romero | Slush 2023
Learn how to successfully conduct founder-led sales in early-stage companies, focusing on high-velocity calling, slow and consistent team growth, and optimized pricing strategies.
- Conducting founder-led sales can be a successful strategy, especially in early-stage companies.
- Keep your sales team small and focused on high-velocity calling, with an SDR to AE ratio of 1:1.
- Focus on growing your sales team slowly and consistently, rather than rapidly expanding.
- Keep your costs under control and optimize your pricing strategy to ensure profitability.
- Organic traffic and SEO can be an effective way to generate leads, but it may not be scalable.
- Paid marketing can be effective, but it’s expensive and may not yield the same results.
- Focus on building a strong sales team and provide them with the tools and resources they need to succeed.
- Don’t assume that everyone knows how to sell, and invest in training and upskilling your sales team.
- Keep your sales process simple and repeatable, with a focus on converting qualified leads into customers.
- Don’t get too caught up in trying to build a sales organization, focus on building a scalable business model.
- Focus on delivering value to your customers and creating a sticky product or service that keeps them coming back.
- Don’t be afraid to make tough decisions and cut losses when necessary to ensure the survival of your business.