How 9 SaaS Companies Doubled Revenue in Q1 using New Growth Tactics | Nathan Latka, Founderpath

Focus on variable costs over fixed costs early on - use contractors and commission-based structures to maintain flexibility and protect margins

Start outbound campaigns with personalized 1:1 human interaction before scaling to automation - test messaging and approach at small scale first

Leverage “Other People’s Traffic” (OPT) through affiliate programs, app exchanges and strategic partnerships to grow without direct spend

Use pattern interrupts and creative approaches in saturated channels - door knocking, unique LinkedIn content, and differentiated outreach can still work

Follow the “perfect webinar” structure with interactive elements every 5 minutes to maintain engagement (polls, questions, exercises)

Build landing pages and content around specific long-tail keywords through programmatic SEO to capture targeted traffic

Create free tools and lead magnets that solve specific pain points for your target audience

Test marketing tactics in low-risk ways before scaling investment - start small and double down on what works

Focus on building owned audiences rather than renting attention on platforms you don’t control

Bootstrap growth by maintaining optionality - raise less than 1x ARR in funding to keep control and equity