We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
Beyond the Code: Deploying Empathy • Michele Hansen & Hannes Lowette
Learn how to deploy empathy in product development, build strong user relationships, and create successful products by understanding user goals, pain points, and processes.
- Understanding the user’s goals and trying to solve their problems is crucial in product development.
- It’s important to have empathy and understanding when communicating with users, and to be willing to be wrong and learn from them.
- Building relationships with users and understanding their pain points is key to creating successful products.
- It’s important to be open-minded and curious when learning about a user’s process, and to ask questions and clarify information to ensure understanding.
- Users’ processes can be complex and multifaceted, and it’s important to drill down to the root causes of problems and understand the underlying logic and context.
- It’s important to have a human-centered approach to product development, focusing on user needs and goals rather than just solving a technical problem.
- Deploying empathy in product development means being able to put yourself in the user’s shoes and understand their perspective, and being willing to adjust and iterate based on feedback.
- Being vulnerable and open to feedback is an important part of building trust with users and creating successful products.
- It’s important to validate assumptions and hypotheses through research and feedback, rather than just relying on gut instincts or assumptions.
- Building rapport and establishing trust with users is crucial in building strong relationships and creating successful products.
- Using humor and being relatable can be important in building rapport and establishing trust with users.
- Creating a culture of empathy and open communication within a team is important in creating a positive and productive work environment.
- Deploying empathy in product development is about creating a culture of open communication, trust, and vulnerability, where people feel comfortable sharing their thoughts and feelings.