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DevRel With Agile Makes for a Good Molotov Cocktail (DeveloperWeek Global 2020)
Discover how the DevRel team leveraged agile development to create a successful developer relations program, prioritizing user feedback, transparency, and community engagement to drive long-term relationships and adoption.
- The DevRel team adopted an agile approach to create a successful developer relations program.
- The program was driven by a defined persona, with goals to connect with developers and encourage community building.
- Feedback from users was crucial to shaping the product and identifying priorities.
- The team used multiple communication channels, including social media, blog posts, and documentation.
- Scrum and Kanban were used as development methodologies to ensure efficient development and iteration.
- The team prioritized flexible work arrangements and remote work options to improve work-life balance.
- Developer HERO, a developer relations program, was used to encourage community involvement and feedback.
- Lessons learned from the project include the importance of trust, transparency, and continuous improvement.
- DevRel is a marketing strategy used to ensure a relationship with developers, prioritize their needs, and build a community around the product.
- Agile principles, such as embracing change and prioritizing individuals and interactions, were essential to the project’s success.
- Open communication and transparency were keys to building trust with developers and the community.
- Frequent feedback and iteration were critical to improving the product and addressing user needs.
- Community building and engagement were essential to driving adoption and user growth.
- Priority was given to developer-centric metrics, such as Twitter account mentions and signups, to measure success.
- Molotov cocktail refers to a conference talk that combines the principles of DevRel and agile development.
- Long-term relationships with developers and community members were prioritized, rather than short-term sales.