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Exploding Kittens, bedazzled dragon eggs and fuzzy vending machines
Discover unconventional marketing strategies that focus on play, community, and surprise, as you explore innovative ways to stand out, engage audiences, and create lasting connections through game design and event experiences.
- Don’t follow marketing trends, do something different to stand out.
- Focus on playing, not just selling, to create a sense of community.
- Build a booth that’s worth waiting in line for, like a game itself.
- Engage with the audience, don’t just show up and sell.
- Create surprise and delight by breaking away from conventions.
- Design games that facilitate social interaction, not just individual play.
- Use random items and unexpected surprises to create joy.
- Be willing to fail and learn from failures.
- Focus on the in-between moments, not just the main event.
- Make marketing a way to facilitate experiences, not just sales.
- The most successful games are those that create a sense of community.
- Virality and engineered virality can be powerful tools for success.
- Don’t be afraid to stop following the status quo and try something new.
- It’s not about us, it’s about the community and the game.