Grygoiry Gonchar at LeadDev London 2022

Understanding customers, users, and markets in global product development and localization.

Key takeaways

The importance of understanding your customers and users in local markets, and how this understanding can inform product development and localization.
The concept of vertical functional stream-aligned teams, where teams are structured around the problem domain and aligned with business goals.
The need for organizations to strike a balance between global consistency and local adaptation, and how this balance can be achieved through modularization and reuse.
The importance of considering the impact of localization on engineering, product, and design teams, and how these teams can work together to ensure successful adaptation.
The role of cloud providers in facilitating fast and efficient deployment in different regions.
The need to optimize for latency and user experience, and how this can be achieved through techniques such as content delivery networks (CDNs) and network acceleration.
The concept of “local with global” components, where components can be shared across markets while still being adapted to local needs.
The importance of considering the costs of living and prices of goods in different markets when developing products.
The need for organizations to have a strong understanding of the local market and user needs in order to make informed decisions about product development and localization.
The concept of “flat” organizational structures, where teams are organized around problem domains and aligned with business goals.
The role of technology in facilitating globalization and localization, and how it can be used to bridge the distance between global and local teams.
The importance of considering the trade-offs between global consistency and local adaptation, and how organizations can balance these competing demands.
The role of feedback and user testing in ensuring that products meet the needs of local users.
The concept of “regionalization”, where products are adapted to specific regions rather than markets.
The importance of considering the user experience and functionality of a product in different markets, and how this can be achieved through techniques such as A/B testing and user research.
The role of engineering, product, and design teams in working together to develop and adapt products for different markets.
The importance of considering the cultural and linguistic differences between markets when developing products.
The concept of “multi-regional deployments”, where products are deployed in multiple regions simultaneously.
The role of cloud providers in facilitating fast and efficient deployment in different regions.
The importance of considering the costs of living and prices of goods in different markets when developing products.

Grygoiry Gonchar at LeadDev London 2022

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