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How to scale your B2B sales with LinkedIn Advertising. Keynote by Daniel Tonsen / Elite Advertising
Boost B2B sales with LinkedIn Advertising. Learn how to scale your business with targeted campaigns, account-based marketing, and measurable ROI from industry expert Daniel Tonsen at this insightful keynote.
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Decision-makers in B2B sales:
- CEO
- Marketing directors
- Sales managers
- Founders
- IT managers
- IT directors
- Cyber security leaders
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Importance of targeting specific job titles and industries:
- Allows for hyper-relevant marketing
- Increases CTR and conversions
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Value of account-based marketing:
- Targeting specific companies and job titles
- Increases lead quality and conversion rates
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Importance of measuring campaign performance:
- Cost per meeting
- Cost per qualified lead
- Cost per proposal
- Cost per acquisition
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Benefits of LinkedIn advertising:
- High ROI
- Increased conversions
- Ability to target specific job titles and industries
- Ability to measure campaign performance
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Key to success on LinkedIn:
- Understanding the target audience
- Creating relevant and engaging content
- Optimizing campaigns for performance
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Importance of testing and experimentation:
- Testing different ad formats and targeting options
- Experimenting with different messaging and calls-to-action
- Measuring and optimizing campaign performance