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Lizard Optimization • Gojko Adzic & Dave Farley • GOTO 2024
Discover how Lizard Optimization, a systematic approach to improving your product for misusers, can lead to significant business gains and more profitable outcomes, by improving retention rates and increasing the value of existing users.
- Improving retention is a more profitable strategy than acquisition, as it reduces churn and increases the value of existing users
- Lizard Optimization is a systematic approach to figuring out how people are misusing a product, and using that information to improve the product for everyone
- Pair programming and joint writing can lead to better software design and better problem-solving
- Improving the product for misusers can lead to significant business gains, as seen in the example of Narakeet
- Retention is a winning strategy because it increases the value of existing users, and leads to more profitable business outcomes
- There is value in solving puzzles and figuring out how people are misusing a product, as it can lead to new insights and opportunities
- Improving the product for misusers requires a willingness to listen to and learn from edge cases and exceptions
- Retention is important, as it reduces churn and increases the value of existing users, leading to more profitable business outcomes
- There is a balance to be struck between solo work and pair programming, as each has its own advantages and disadvantages
- Lizard Optimization is a way of achieving this balance, by embracing the misuses and edge cases and using them to improve the product for everyone
- Improving the product for misusers requires a willingness to challenge one’s own assumptions and biases, and to be open to new ideas and perspectives
- Product discovery and problem-solving are important aspects of software development, and require a willingness to experiment and take risks
- Pair programming and joint writing can lead to more enjoyable and fulfilling work, as it allows for collaboration and shared learning