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Personal Branding for Founders: Sales Machine. Keynote by Kotryna Kurt / Linkedist
Learn how to build a strong personal brand as a founder, key insights and strategies to create a sales machine, drive engagement, and establish thought leadership on LinkedIn.
- Personal branding is a sales machine, creating something valuable that leaves a trace of yourself connected to a specific topic.
- Early stage: create content, generate inbound leads, and focus on personal branding.
- Personal branding helps in sales, research suggests 95% of content on LinkedIn is people’s content.
- Consistency is key, posting regularly helps to increase engagement.
- Thought leaders are often recognized, and people believe in what they’re trying to build.
- Crisis management is important, having a strong brand can help in tough situations.
- Digital touchpoints are crucial, with sometimes more digital touchpoints than physical ones.
- Research shows that people believe in companies more if there’s a person communicating the brand.
- Decision makers often research during the evening, weekends, and even on weekends.
- Creating a strong personal brand can help in getting recognition, meeting people, and establishing credibility.
- The bigger network you have, the more people know about you, and the bigger buzz you can create.
- Investing time in personal branding can lead to long-term benefits, such as increased customer loyalty and higher lifetime value.
- Content sharing is important, it helps to increase exposure, establish credibility, and establish thought leadership.
- The way you present yourself online is important, it’s part of your reputation, and people will research you online.
- Personal branding helps in getting new clients, trying to expand brand awareness, and creating a reputation.
- Consistent posting and engaging with content can help in getting more traction.
- Research shows that 85% of people meet online, so having a strong online presence is important.
- Companies and individuals should focus on creating a strong personal brand to establish credibility and thought leadership.
- Investing time in personal branding can lead to long-term benefits, such as increased customer loyalty, higher lifetime value, and more.