Ramin Bozorgzadeh - WeWork's Journey to JAMstack

WeWork's journey to embracing JAMstack, from converting their marketing website to building scalable, fast, and accessible applications, with a 2-3x increase in lead conversion and improved performance.

Key takeaways

WeWork’s Journey to JAMstack

  • WeWork has over 460,000 members, with locations worldwide
  • Initially, WeWork used WordPress, but it wasn’t suitable for their needs
  • In 2014-2015, WeWork started exploring static sites with React
  • Performance, accessibility, best practices, and SEO were top priorities
  • In 2016, WeWork decided to join the JAMstack ecosystem
  • JAMstack allowed them to offload infrastructure and focus on application development
  • The team used Netlify, Smartling, Contentful, and other tools to build and deploy static sites
  • The marketing website was one of the first sites to be rebuilt as a static site
  • The new setup allowed for faster development and deployment
  • WeWork saw a 2-3x increase in lead conversion after switching to static sites
  • The team continues to use JAMstack for new projects and is exploring other technologies like Gatsby and Vue
  • The transition to JAMstack was simplified by using connectors like Smartling and Contentful
  • WeWork was able to achieve faster load times and improved performance
  • The JAMstack setup allows for easier scalability and less technical debt
  • WeWork is now a global organization with over 2,000 pages and supports 1,400 startups across 34 cities
  • The team is continuously monitoring GitHub for new strings and updates.