Tomasz Tunguz on How AI is Changing the Future of SaaS

Learn how AI is reshaping SaaS economics, from labor budget targeting to productivity gains. Tomasz Tunguz explores market trends, defensible strategies & the future of software business models.

Key takeaways
  • AI is not killing SaaS but creating a deflationary force in software, with AI companies pursuing labor budgets rather than traditional line-item software budgets

  • Most AI software companies are reporting 50-75% improvement in engineering productivity, with workflow changes leading to reduced headcount but increased revenue efficiency

  • Horizontal SaaS products face increasing pressure to incorporate AI features, with AI becoming table stakes rather than a differentiator

  • Modern AI companies can achieve strong growth with smaller market share due to targeting larger labor budgets (100-500x larger than traditional software budgets)

  • Customer acquisition costs in SaaS have increased significantly over the past 5 years, with the average spend per sales rep growing from $150/month to $750-850/month

  • Some companies are moving away from cloud services back to on-premise solutions for cost savings (e.g., Dropbox saved $400M/year by moving from cloud to on-prem)

  • AI companies in public markets are trading at 250x premium compared to non-AI companies, showing strong market preference for AI-first approaches

  • Vertical SaaS solutions with deep domain expertise and unique datasets remain defensible against AI commoditization

  • Legal and customer service roles are seeing significant AI automation, with estimates that 2/3 of these roles will be automated within 3-5 years

  • Successful AI-enabled SaaS companies need technical founders who can sell and understand their market, rather than just building broad horizontal products