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Deep Dive into The 2023 SaaS Benchmark Report
Discover the latest insights from the 2023 SaaS Benchmark Report, revealing declines in growth rates, AI-native leaders, and strategies for success in a changing market.
- The 2023 SaaS Benchmark Report finds that growth rates have declined from 45% to 36%
- AI-native companies are significantly more likely to be outliers, representing 17% of outliers
- Only 10% of outliers were 100% focused on artificial intelligence (AI)
- Public SaaS companies report lower growth rates than privately owned companies
- Vertical SaaS companies with a narrow customer focus outperformed those with a broader focus
- Average revenue per user (ARU) is increasing, with AI-enabled products driving value
- Many private SaaS companies have reduced spending in sales and marketing, focusing on efficiencies
- Efficiency is key to growing a SaaS business, and leveraging product-led growth is a significant indicator of success
- Companies with smaller teams are more likely to succeed than those with larger teams
- A SaaS business with a focus on reducing churn and increasing retention can find success in a challenging market
- OpenView has access to data on over 30,000 companies through its acquisition of ProfitWell, allowing it to track growth rates and other metrics over time