We can't find the internet
Attempting to reconnect
Something went wrong!
Hang in there while we get back on track
How the SaaS Org Needs to Change to Support PLG | Esben Friis-Jensen, Co-Founder & CGO, Userflow
Learn how to transform your SaaS organization to support product-led growth, prioritizing customer experience and value over traditional sales-led approaches.
- Build a lean organization with a focus on the product, rather than scaling extensively.
- Product-led growth is the future, and it’s proven to be more effective than traditional sales-led growth.
- To support product-led growth, an organization needs to change its culture and mindset to think product-first.
- A product-led growth approach prioritizes customer experience and value, rather than sales.
- Scaling an organization with a product-led growth approach is more about efficiently solving customer problems than hiring more people.
- Focus on building a great product, and the sales will take care of themselves.
- Product-led growth is about embracing the idea that the best product will win, rather than relying on a sales team.
- A SaaS company should prioritize building a robust product that customers can trust, rather than relying on sales tactics.
- To achieve success, a SaaS company should focus on building a product that provides value to customers, and makes them proud to be customers.
- A good product will generate more success than a bad one, even with a sales team.
- To reach 100 million ARR, it’s not necessary to have 100 people or 200 people, but rather a lean organization that can solve customer problems efficiently.
- In the SaaS world, it’s becoming less common to have a sales team and more common to have a product-led approach.
- Companies should focus on building a product that customers love, rather than relying on sales tactics.
- Product-led growth is a winning approach for SaaS companies, and it’s becoming the new standard.
- To succeed in SaaS, companies should focus on building a product that provides value to customers, and makes them proud to be customers.