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The Future of Selling; PLG, Playbook Selling and Partners
Learn how to future-proof your sales strategy by combining PLG, Playbook Selling, and Partnerships. Explore how to drive growth, leverage AI, and automate sales processes to achieve success in a rapidly changing sales landscape.
- The future of selling is a combination of PLG (Product-Led Growth), Playbook Selling, and Partners.
- In PLG, the product is a natural fit with what msp’s already are offering to their customers, and Vanta is exploring a model that bifurcates into both direct and indirect sales.
- There is a need for a clear partner strategy and a good lens for success, which is aligned with the company’s goals and objectives.
- The sales team needs to be educated on the vocabulary and ownership of the product, and there should be a focus on other ways to generate pipeline that is non-traditional.
- AI can be used to drive great outcomes, where sellers can make a lot of money or where there’s a lot of sellers, and it’s necessary to think differently about how to put AI to work.
- The sales and marketing resources should be pivoted towards new motions, whether that’s PLG, channels, or other ways to generate pipeline.
- Automation is key, as it can help to drive efficiency, free up human resources, and create a consistent and scalable experience.
- The company needs to develop a strong go-to-market strategy, both through the lens of the size of companies being sold to and through the lens of how to sell to those companies.
- The company needs to think creatively about how to drive growth, and leverage AI and other tools to amplify sales and marketing efforts.
- The sales team needs to be incentivized to drive growth, and there should be a focus on building a strong sales organization with a clear strategy and goals.